The rise in live video consumption is impacting the way content is delivered today. And as technology advances and the number of mobile users continues to increase, live streaming content will only become more popular. In fact, a study has shown that 80% of consumers today prefer to watch live videos from a brand rather than read a blog article.
But despite these compelling live video statistics, many businesses are still sceptical about live streaming because of the multiple misconceptions surrounding it. In this article, we debunk some of these myths and clarify your misconceptions to help you understand the benefits of doing live streaming.
Misconception 1: It’s Expensive
Live streaming is a relatively low-cost method of outreach as it can be conducted without the need for expensive logistics such as advanced video equipment, gear, or software. It is a cheaper marketing option as compared to hosting an in-person event. As long as you have a decent internet connection and basic recording tools, you can start producing live video content without incurring much costs. There are also video production companies that offer live streaming services at cost-effective rates that can help your company save time and money.
Misconception 2: Nobody Watches Live Videos
With the right marketing tools and strategies, video live streaming can actually help your business reach an audience much more effectively. In fact, there are powerful statistics that prove the potential of live streams. According to research, about 63% of people between the ages of 18 and 34 are watching live streaming content regularly, and 82% of consumers prefer live video to conventional social media posts.
Misconception 3: Live Streams Look Unprofessional
While some live streams may look unprofessional, steps can be taken to ensure that your business is presented well on live video. For example, building a proper live streaming set up, practising speaking in front of a camera, looking directly into the camera, and communicating with the audience in proper English. Alternatively, businesses can hire live streaming services, where there will be a team of experts to assist you from start to finish, making sure that your live stream does not look too shabby.
Misconception 4: It’s Only Suitable for Certain Businesses
Live streaming is a marketing channel that any business can do, but with different purposes in mind—sell, inform, promote, and others. Every brand has a product or service to market and a story to tell. Regardless of which industry your firm is in, live video content is a powerful way to share your story and/or connect with your audience because not only is it highly visual, it is personal and authentic as well.
Misconception 5: Value is Lost When Live Streams End
Many assume that live streams can only be viewed and are only effective when it is ongoing. However, that is far from the truth. After the broadcast ends, live video content can be kept on your business profile for anyone to view. It can either be played over again or repurposed for other marketing purposes. One live stream video can be cut into multiple clips for upload on various platforms.
Are you considering live streaming for your business? With the help of a team of experts, your video content can be presented professionally to reach a wider audience effortlessly.
Will Dylan is a video production and live webcasting company in Singapore specialising in various video-related services. Find out more about what we do here.