Live streaming sends video and audio over the internet while an event is happening. For businesses in Singapore, it can connect remote audiences to town halls, product launches, webinars and hybrid events. A useful production plan brings together the audience, platform, sound, cameras, connectivity and rehearsal. When is live streaming useful? Choose live streaming when …
The rise in live video consumption is impacting the way content is delivered today. And as technology advances and the number of mobile users continues to increase, live streaming content will only become more popular. In fact, a study has shown that 80% of consumers today prefer to watch live videos from a brand rather than read a blog article.
Before a business live stream, confirm six things: the platform, production setup, speakers, audience plan, programme information and success measures. A clear brief and a full rehearsal help the team identify problems before viewers join. Streaming alone does not guarantee sales or attendance. 1. Choose the platform around the audience Decide whether the stream is …
6 Live Streaming Considerations Businesses Need To Take Note Of Read More »